Business providers such as roofing firms typically rely on their clients and other company associates to spread the news about the services they provide. However, while you will profit from these kinds of referrals you would typically need to apply a kind of ads to this.
This article points forth a number of strategies for the local community to advertise a new or existing roofing company. my response is an excellent resource for this.
Most companies these days are having car wraps installed to promote their companies. While you can still enjoy a huge amount of free advertising, you should think about getting a design that will really stand out and embed your name in local people’s minds. You can also benefit from the fact that for most of the day your vehicles, roofing equipment and team will be outdoors and benefit from this exposure.
Direct marketing pieces or flyers which can be mailed out or delivered by hand can bring in a few leads and get you started. Consider sending out postcards, promotional pens, or refrigerator magnets that households are likely to keep a while around. Identify assets that tend to be due for replacement or restoring a roof and flood them with more costly advertising products.
Posting a flyer on a group discussion board is another way to get some free publicity, if permission is granted. There may be areas around classrooms or libraries, or elsewhere such as construction centres.
Consider also local newspapers , magazines and newsletters, if the price is right and you feel like they will be read by prospects in your target market. Most business owners often see a listing in Yellow Pages as important, so it will certainly perform well if you invest your time ensuring your ad is the most popular in the roofing column.
Include a series of business cards made up of a professional-looking design, the contact information and a description of the services you are providing. Make a point of handing out to every person you know, one or more.
Look at some of the methods of advertising which have worked well for other local companies. You’ll also get an idea of what works specifically in the roofing business by checking out what some of the more successful roofers in your area are doing with their ad campaigns.
You should also check any form of advertisement that is open to you under budget constraints. You will then stick using them, or even scale them up, once you figure out which they perform well.
Advertising is one of the reasons which may contribute to client success or failure. Make sure you devote the time, money and resources your roofing company commercial needs.