WordPress is a fantastic platform for developing websites, it can give a webmaster with little to no technical knowledge a foundation from which to build a very attractive website, and it can typically be achieved on a budget too. There are literally countless ways to customise and add extra functionality to your WordPress blog or website, and with all this control over customisation also comes the opportunity to tailor your site for search engines and increase your visibility in search around your main target keywords. While fixing some of the more standard SEO problems such as adding page titles and Meta Descriptions are relatively simple, other issues, like dealing with duplicate content and addressing pagination, can be a little more complicated and require additional technical knowledge. If you are looking for more tips, check out www.bizzebee.com/5-seo-problems-killing-website/.
One of the first things that should be addressed with any new WordPress install is the issue of duplication of content. While Google and other major search engines are typically smart enough to spot instances where duplicate content has been created as a result of the workings of a particular content management system or human error, some errors can slip through the net and where this does happen, it can cause the undesired result where your content is effectively competing against itself in the search engine results pages for position.
The easiest way to fix duplicate content issues in WordPress is to use “the_excerpt” as opposed to the “the_content” – search your WordPress files and add the code “the_excerpt” in place of the code “the_content” where necessary e.g. the category and main blog page (do not edit the post template). This will ensure only the excerpt, rather than the full post, is displayed on your blog or news page.
Another quick fix for WordPress is to set the number of posts displayed per page. Search Engines don’t like pagination and you can limit the amount of pagination on your blog by setting the post count to display, for example, 30 posts per page. You can set the number of posts to display per from your WordPress settings menu.